Sini Hietaharju CV

Ambitions

I am aspiring to combine responsible traveling, wellness, yoga and digital marketing.

Everything visual and artistic attracts me from webdesign to photographing and yoga. I’m looking to combine business and creativity in a sustainable way, because I think combining creativity and rationality will bring great innovations. And would be awesome if this all could happen within wellness tourism niche.

 

Core competences

Professionalism in Tourism

My studies are within Responsible Tourism and I’m Master of Social Sciences (Tourism Research) and Bachelor of Hospitality Management specialized for Outdoor Sports Tourism.

Yoga & Wellness

I became certified RYT-200 Yoga Teacher in May 2019.
As a minor I studied Applied Psychology and wellbeing at workplace.
Moreover, I have studied Dance & Performing Arts for a year and have the qualification of a Group Exercise Instructor

Digital Marketing

I think digital marketing is important in anything nowadays and therefore I’ve gained decent skills within Search Engine Optimization, Content Creation and Photographing.

Professional History

My roles and responsibilities

Entrepreneur

Sinimalism

Now

Currently I’m fully self-employed, creating content for Sinimalism.com as well as its social channels. Sinimalism is about yoga and wellness products and services, aiming to provide simplicity choosing the best products based on good product reviews. 

I’ll also produce regular Yoga video content on Youtube and teach yoga live in Alicante, Spain. 

If you want to collaborate and you think your wellness/sport/yoga products/services would fit well for my site or socials, please reach out [email protected] and let’s talk more!

Product Owner

Raketech

Jul 2022-Apr 2023

Responsibilities

• Product Strategy
• Backlog Management & Sprint Planning 
• Annual Marketing Planning
• Reporting and Data Analysis
• Team Management

Seo Manager

Raketech

May 2021-Jun 2022

Responsibilities

• On-page and off-page SEO strategy and execution
• Setting up content strategy
• Reporting and Data Analysis

Marketing Assistant

House of Lapland

June 2020-Apr 2021

Responsibilities

• Destination Marketing in cooperation with the tourism marketing team
• Content creation and optimization
• Search Engine Optimization
• Social Media Marketing
• Content Strategy

Tourism Marketing Intern

House of Lapland

January 2020-May 2020

Responsibilities

• Destination Marketing in cooperation  with the tourism marketing team
• Content creation and optimization
• Search Engine Optimization

 

Yoga Teacher

Kunnon Paikka
January 2020-Now

Responsibilities

• Teaching Vinysa yoga flow classes once a week
• Teaching occasionally Yin Yoga and Body Care classes 

Seo Specialist

Betsson Group

April 2018-April 2019

Responsibilities

• Taking full ownership of the day-to-day on-site and off-site SEO optimization for Finnish market for brands Betsson, NordicBet and Betsafe
• Setting up SEO Content strategy
• Quarterly budget allocation for SEO optimization
• Coordinating with agencies and freelancers to get high quality content
• Setting up contracts with the legal department
• Technical audits
• Reporting technical issues to relevant departments and follow up
• Monthly SEO reporting

Seo Executive

Raketech

Aug 2017-Mar 2018

Responsibilities

• on-page, off-page and technical seo
• leading content strategy SEO-wise
• 3-month results for a site in former company: teamwork-based project: keyword plan and content strategy got three primary keywords to position one, got rising trend in kws in general, almost 100% increases in Registrations and Deposits, 25% increase on time on site

Content writer

Raketech

May 2017-Aug 2017

Responsibilities

• Producing quality content SEO- and grammarwise to responsibility sites
• CMS editing
• proofreading

Adventure park instructor

Flowpark Ähtäri Zoo

Seasons 2014-2016

Responsibilities

• Co-creating customer experience
• presenting and teaching safety instructions and equipment of climbing park
• ensuring safety guidelines are followed
• rescue operations

Salesperson

Ähtäri Zoo

Season 2016

Responsibilities

• Ticket selling
• Working at cafeteria and souvenir store

Activity organizer and dancer

Acttiv

Feb 2016-Apr 2016

Responsibilities

• organizing daytime activities in multilingual, 4-star hotel in Spain
• ensuring customer satisfaction of hotel guests
• practicing and performing on dance shows

Tour guide in Levi

Lapin Luontoelämys

Dec 2012

Responsibilities

• organizing winter activities, such as snow shoeing, ice fishing and kick sledding safaris in resort Levi for international clients
• Organizing team building activities for groups outdoors

Fair presenter

Several brands to present, including Forever Aloe Vera Products and Lahti University of Applied Sciences

2011-2014

Responsibilities

• Ambassadoring products and services in national fairs around Finland, including Studia Messut and Super Messut

Sports and dance instructor for kids

Lahden Ahkera

Jun 2012- Nov 2012

Responsibilities

• leading sports clubs and camps for 3-9 year-olds
• leading dance club for 10-12 year-olds 

Waitress

Several restaurants, including Scandic and Sodexo

Jun 2013-May2014

Responsibilities

• serving A la carte and buffet meals
• Working as cashier
• Working as alcohol responsible

Education history

Social Sciences

University of Lapland

Major: Tourism Research

Minor: Applied Psychology

Sep 2016-May 2016 and Sep 2019-Now

• Master’s studies of Tourism research which gives tools for tourism business expertise, cultural and societal research on the topic of responsible tourism.
• Minor: Applied Psychology which is based on i.e. the meaningfulness of work, applications of positive psychology in people management, construction of work communities, leadership in organizations, self-management
• Bachelors Thesis: Responsible Tourism from the perspective of Yoga Retreat Travellers Grade (1-5): 5

Bachelor of Hospitality Management

Lahti University of Applied Sciences

2011-2015

• Specialization in Outdoor Sports Tourism in Vierumäki
• Working together with local projects, entrepreneurial, service development
• Project-based learning i.e. Service innovation, implementation and presentation
• Thesis – B2B Marketing strategy for lunch restaurant Grade (1-5): 3

Dance and Performing Arts

Etelä-Pohjanmaan Opisto

Aug 2014- Jul 2015

• Technical dance training
  ▪️ Solo and team productions
  ▪️ Participating musical production

Tourism Management

Cork Institute of Technology

Jan 2013- Jun 2013

• Erasmus exchange for six months, studying Tourism and Business

Professionalism in Tourism

Due to my studies and practical work experience in several kinds of roles, I have decent, holistic understanding of Tourism Industry. I am constantly willing o learn more especially withing the Wellness Tourism niche. Moreover, Responsibility and Sustainable solutions within tourism are important for me.

Yoga & Wellness

I am constantly willing to become better Yoga Teacher. My background within dance and climbing park safety instruction has brought me good knowledge for teaching yoga and understanding anatomy. However, being a Yoga Teacher is a constant process of learning as a regular yoga student as well.

Digital Marketing

SEO

• On-page: i.e. keyword research and implementation, content strategy,
• Off-page: Finding, evaluating and outreaching prospective links
• Technical: i.e. Building sitemaps, robots.txt files, disavow files, site speed optimization
• Tools used:
  • SEMRush, Ahrefs
  • SEOClarity
  • Majestic, Moz
  • Screaming frog SEO Spider
  • SEO Site check up
  • Wincher
  • Google Analytics, Google Search Console

Content Creation

                   CONTENT WRITING

• Advanced usage of WordPress
• Good command of Windows Microsoft Office™ tools
• Creating seo-optimized, quality content
• Casino content writing
• Creative writing
• Scientific writing

PHOTOGRAPHY

• Inspired to become better photographer with my
  NIKON D750

INSTAGRAM MICRO INFLUENCER
Niche: Yoga 

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